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Research papers

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling
Author: Jagdish N. Sheth
June 1, 1975
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Citation

Sheth, J. N. (1975a, June 01). Towards a model of individual choice behaviour. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-a-model-of-individual-choice-behaviour